Brand value one: Alpinistic
The pioneering work done to develop the 3 Zinnen Dolomites region as a mountaineering destination still characterises our high standards of sporting activities on and around the mountain today.
Brand Portal 3 Zinnen Dolomites
Six values
A brand value
With passion and personal conviction, we strive to do some things better than anyone else. These are built on past achievements, today's excellence, and visions for the future. They define us and form the core of our brand.
Brand value two: Accessible
Excellent mobility services, well-linked ski areas, and a dense network of bike trails, hiking trails, and via ferratas make our region easily accessible and enjoyable for all ages and skill levels.
Brand value three: Comforting
Our genuine openness and warmth, along with our manageable, familiar structures ensure that our guests feel a cosy sense of security.
Brand value four: family-friendly
With its family-friendly infrastructure and attractive, experience-oriented programme for children and parents, our region is geared towards the needs of families all year round.
Brand value five: mighty
Our mountains immersed among the most iconic peaks of the UNESCO Dolomites, our region's breathtaking and striking panoramas never cease to astonish guests and locals alike.
Brand value six: superior
Through our consistent striving for excellence, we have created an excellent offer centred around a unique nature experience, with wich we constantly strive to outdo other mountain destinations.
Positioning
The most compact world for the seasoned connoisseur
The holiday region 3 Zinnen Dolomites opens up a unique alpine world to its guests - with the most beautiful mountain lakes in the Alps, lush green high pastures, and the most striking peaks of the “Pale Mountains” - all easily accessible year-round, ensuring comfortable access to breathtaking viewpoints and starting points for unforgettable mountain experiences.
The world of the holiday region 3 Zinnen Dolomites captivates with its compactness, richness of experiences, proximity to charming villages and dramatic natural backdrops, its deeply rooted local people, and its impressive alpine heritage.
It is the ideal place for true connoisseurs who, after many experiences in the mountains and the Dolomites, have found a region that continues to surprise them with its distinctive character.
One-Word-Value
Distinctive
The one-word value expresses how we want to be perceived. It is the sum of everything that defines us - our environment, our products, and ourselves... We are distinctive, with character and edge.
The three brand principles
What we align our brand with
1. Alpine Principle
The alpine world, with its impressive mountain scenery and captivating stories, can be felt and seen everywhere. Artificial and contrived elements are nowhere to be found here. The "alpine" character plays a defining role on every level throughout our region.
2. Challenge Principle
The holiday region 3 Zinnen Dolomites is the ideal place for the connoisseur who, after various experiences and encounters in the mountains, finds their place here. The experiences - both in the mountains and in the valleys - are all a bit more demanding and impressive than in other alpine regions, making them all the more memorable.
3. One-Stop-Shop Principle
The holiday region 3 Zinnen Dolomites impresses with its manageable size, high density of experiences, excellent mobility options, interconnected huts and trails, and a year-round, top-quality range of lift systems and sports facilities. Access points are easy from everywhere, everything is perfectly coordinated, and the whole experience feels seamless.
Digital templates available for download
High-quality products and services proudly carry the brand logo, fostering a positive and mutual transfer of image. The regional logo, as well as various digital templates for different applications, can be found here in their latest versions available for free download.
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